Results
If you’re going to #SendSwag, it needs to have a purpose.
- Signups
- Demo requests
- Brand recognition
- …
The goal needs to be defined first. Always.
Sending Swag doesn’t guarantee anything other than spending your own time, and money. So it needs to be worth it.
About the authors
We’ve sent packages, digital gifts, shirts, trinkets, toys, food, emails, and coupons to future customers. Our goal is always been to get demos for software. But yours may be different.
We put this guide together because I keep telling people the same thing.